Twitter Ads

          I think the new Mayhem persona from the Allstate commercials is a good tactic to get people interested in it. I think it is a good idea how they will allow followers to interact with Mayhem in a new way capitalizing on real time events, both planned and unplanned and live tweeting to followers. I think this is a good way to get the fans involved as well as drive new customers to Allstate. I think the fact that they are getting on Vine and Instagram will also increase their fan base. Social media is becoming the major resource to create brand awareness and they are utilizing to the extreme.